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Stay informed with the low-down on digital marketing,whatever’s hot and happening is right here. Keeping ahead of the very latest in digital tools and trends is an essential element of your business success. It’s true, knowledge is power - and at Drum Digital we believe in sharing it.

Why does your business need a digital marketing strategy to grow in 2017?

In 2017, over half of the world's population is now online, with 3.77 billion internet users, this grew at a rate of 10% year on year (source: Hootsuite). If you are serious about growing your business there really is no escape from digital.

So, what will happen if you chose to ignore this trend? Your
customer's are already carrying out online research before almost every purchase decision. If they can't find you, you are risking your growth potential, and at serious risk of losing marketing share to your competitors, or new disrupters entering the market.

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It's not all doom and gloom, in a recent survey by Blackdot consulting
only a small % of companies surveyed felt they had a fully optimised
digital strategy, whilst most at least felt they had an online digital
presence and were getting started with this strategy.

Top five reasons you need a digital marketing strategy:

1. Your organisation needs a clear strategy to succeed, with measurable
targets to ensure you are dedicating the right resources to grow your
business. Without this you are directionless and your chances of
success much reduced.

2. It is imperative that we understand our customers and the
opportunity online channels have to offer. If we understand our
customers, we can engage new customers and give existing customers a
reason to love us, increasing loyalty.

3. Through an integrated approach where we optimise a variety of
channels and mediums and analyse results, we are better placed to give
our customers what they need at every stage of the buyer journey.
This results in more qualified leads and conversions for our business.
Check out tools like Hubspot and Marketo, which can make this
integration simple for you.

4. If you want to stay ahead in today's ever evolving marketplace we
need to be agile, constantly learning and adapting to changes in
technology and consumers behaviours. If you look to leading brands
like Amazon and Google they are always adapting and reinventing
themselves.

5. If we stand still we run a serious risk of becoming obsolete, we
have seen so many cases in recent years where business's failed to
look to the future and adapt, Blockbuster, Kodak and the Borders group
to name a few.

If you are thinking about getting started on your digital marketing
strategy download our free step by step guide to inbound marketing
here.

What is inbound marketing?

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