What is a buyer persona and can they really drive sales?

Have you ever read or listened to an advertisement and thought “Wow, it’s like they read my..

Should I include a negative buyer persona?

By now, you’re probably aware of how important buyer personas are in order for your digital..

Can a buyer persona provide value to my business?

Content marketing is revolutionising the way businesses attract and interact with their..

How to create a buyer persona in 9 simple steps

Creating a buyer persona is an excellent way to make your marketing both stronger and more..

The beginner's guide to creating buyer personas

If you’re brand new to content marketing, or you’ve heard about buyer personas but you don’t..

Who should I include in my buyer personas?

Creating a buyer persona is one of the best ways to ensure that you’re connecting with potential..

Why Using Buyer Personas Could Help Grow Your Business

If you want to succeed in business, every decision you make should be made with your customers..

How can I attract more customers to my business in 2017?

This is the question on a lot of business owners and CEO's lips when they are looking at how..

7 ways to attract more customers online

Whether your business is B2B or B2C, one thing is certainly the same, almost every customer..

How to get ahead in Digital Marketing

This week we are delighted to bring to you a guest blog from a digital marketing expert who has..