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Why understanding your customers is critical for your business

Many businesses talk a big game about how they’re customer focused or customer centric. They say..

5 of the best buyer persona templates

Buyer personas allow you to know exactly who it is you’re targeting your marketing to. Once this..

Do you understand your customers?

There are many things that separate leading businesses from their competitors. But arguably the..

What is a buyer persona and can they really drive sales?

Have you ever read or listened to an advertisement and thought “Wow, it’s like they read my..

Should I include a negative buyer persona?

By now, you’re probably aware of how important buyer personas are in order for your digital..

Can a buyer persona provide value to my business?

Content marketing is revolutionising the way businesses attract and interact with their..

How to create a buyer persona in 9 simple steps

Creating a buyer persona is an excellent way to make your marketing both stronger and more..

The beginner's guide to creating buyer personas

If you’re brand new to content marketing, or you’ve heard about buyer personas but you don’t..

Who should I include in my buyer personas?

Creating a buyer persona is one of the best ways to ensure that you’re connecting with potential..

Why Using Buyer Personas Could Help Grow Your Business

If you want to succeed in business, every decision you make should be made with your customers..