If you’ve been reading about Facebook ad campaigns and thinking about running one for your business, you’re probably ready to get cracking and set up your B2B ad campaign.
Here’s how you can get started:
Set Up Your Facebook Ads Manager
Setting up your Facebook ads manager is easy. First, you’ll need the name of your business, along with your tax information. Then, you’ll need to set up your payment details so that Facebook can automatically bill you for your ads.
Choose Your Marketing Objective
Now, you’ll choose whether you’re aiming to get page likes, increase engagement with your brand, promote brand awareness, or encourage prospects to click through to your website. In this case, you’re likely to hit Traffic with the goal of sending your prospects to a landing page.
Choose Your Audience
This is one of the key things to think about. By now, you should have a good idea of your target audience, and Facebook allows you to narrow down your audience based on age, gender, location, relationships, languages, education, workplace, interests, and more.
The great thing about Facebook ads? Split testing. You can create a bunch of ads to test against each other based on your audience. You can also choose to have a narrow, specific audience, or a wide audience, depending on your goals (e.g. brand awareness vs sales).
Choose Your Placements
Facebook is a business, and the ad platform will generally encourage you to spend money. In this section, it’ll offer you Automatic Placements which will include Facebook, Instagram, Facebook Messenger, and Audience Network. To start, it’s usually a good idea to just click Facebook so it will show in your target audience’s feed. Be sure to click the little arrow and turn off Interest Articles and Right Column. You can always play with these later.
This will narrow your audience slightly, which is usually a good thing.
Set Your Budget
Now, you can choose how much you’d like to spend for this ad. Usually, a daily budget is the way to go. You can choose a low budget (say $5) while testing different variations of your ad until you find your winner.
Set up Your Creative
Now, you can upload your image (1200x600 px). Facebook will alert you if more than 20% of your ad is text, and you’ll want to change it since Facebook will penalize you by showing it to fewer people. Now, you’ll be able to preview your ads to see how they’ll look on both desktop and mobile.
Write Your Copy
Next, you’ll write your headline, text, and call-to-action. Remember, the goal here is to grab attention and demonstrate to your target audience that your ad is relevant and targeted directly to them.
Confirm Your Ad
It’s that simple. Click continue and then confirm. Now, your ad will be in review and Facebook will determine whether or not it’s eligible to run on Facebook. This can take anywhere from a few hours to a day or so, but Facebook is usually pretty quick.
Duplicate Your Ad
As mentioned, the secret to Facebook ad success is testing, testing, testing. To get started with this, you can move into your Facebook Ad Manager, click into your ad set, and hit duplicate.
This allows you to quickly set up a bunch of ads. You’ll be able to adjust your target audience, copy, image, video, and continually test each variation against each other.
Still unsure how to get started? Would you rather hand your Facebook B2B campaigns over to the pros? We can get your ads set up, tested, and optimized, so you can focus on other areas of your business. Get in touch with our team today to learn more.