Establishing brand recognition in the software development industry

Developing a name brand pays off in numerous ways. You can build client loyalty, attract new..

How successful software development companies use inbound marketing

For software development companies aiming for business success, growth is critical.

Getting started with customer journey mapping

A customer journey map allows you to see what your customers truly want. While customer journey..

How to create a relationship with potential clients

For some business owners, it’s tempting to think that they’re simply one new sales technique..

Customer research you can do yourself

You probably already know that buyer personas are a wickedly effective way for you to learn..

Why understanding your customers is critical for your business

Many businesses talk a big game about how they’re customer focused or customer centric. They say..

5 of the best buyer persona templates

Buyer personas allow you to know exactly who it is you’re targeting your marketing to. Once this..

Do you understand your customers?

There are many things that separate leading businesses from their competitors. But arguably the..

What is a buyer persona and can they really drive sales?

Have you ever read or listened to an advertisement and thought “Wow, it’s like they read my..

Should I include a negative buyer persona?

By now, you’re probably aware of how important buyer personas are in order for your digital..