Digital Strategy
Discover what you need to do and where you need to be positioned for better business in your digital landscape.
After taking the time to understand your key business objectives and your audience, Drum Digital develops a comprehensive strategy and implementation plan which will truly optimise your digital channels, address the challenges you face and drive great marketing outcomes.
How we help you
- Objectives & audiences workshop - to understand your business better
- Digital audit review - an expert examination of your current set-up
- Competitor digital activity review - a close look at what others are up to
- Strategy & implementation plan - how and when we’ll do what
- Presentation, discussion & refinement - your feedback is king
What you get
- Digital audit of current activity - the clarity you need to succeed
- Landscape & competitor review - so you’ll know exactly how to win
- Business objectives & key audience data - clearly defined new biz targets
- Digital marketing strategy - showing how we’ll drive business growth
- Detailed implementation plan - your digital marketing running order
- Measurement framework - to keep track of your digital implementation
Let's chat about your digital strategy
Insights
Digital strategy articles
Read our latest blog posts for valuable insights.
What Does ChatGPT Know About Your Business? The Next Frontline of B2B Visibility
What does ChatGPT know about your business? With more than 800 million weekly users, ChatGPT has become the Google of AI — and it’s already reshaping how B2B buyers research suppliers. In fact, nearly half of decision-makers now use AI tools to compare options before they ever reach out. That means your next client might not be Googling you — they might be asking ChatGPT. And what AI finds depends entirely on the digital footprint you’ve built.
Would You Choose Your Business Based on What Shows Up Online?
In B2B, buyers are making up their minds long before they ever speak to your sales team. Research shows 77% of buyers do their own homework first, and many are already 60–70% through their decision process before they reach out. Add in AI tools that automatically summarise your business from what’s publicly available, and your digital presence is no longer optional — it’s decisive. If your online footprint doesn’t reflect the authority, credibility, and clarity you bring to the table, opportunities can vanish before you even know they existed.
Why ‘More Marketing’ Isn’t the Answer — And What to Do Instead
When growth slows, the natural instinct is to ramp up activity — more posts, more ads, more content. But without a clear strategy, all that extra effort often turns into background noise. The key to real results isn’t doing more; it’s doing what matters most, consistently and with purpose.
Latest
Discover Our Digital Strategy Success Stories
Read about our clients' achievements and how we helped them.
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Bare Energy – Solar Company Supporting Sales with Smarter Automation
Helping the sales team nurture prospects and convert more enquiries into paying customers.
Antunes Lawyers - Mid-sized law firm looking to grow with quality leads
Mid-sized law firm looking to grow with quality leads.
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Barossa Valley Wine Company - Top Shelf South Australian Vinyard
Close collaboration between specialist marketing agencies delivers a delicious brand rejuvenation across organic and paid channels
Struggling to get cut-through & grow in a crowded market?
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