The challenges our client faced
Mid-sized law firm looking to grow with quality leads which convert to new business.
What Drum Digital Did
End-to-end digital enhancements, implemented by experts in the marketing of legal services.
UNDERSTANDING
LANDSCAPE - Conducted a deep dive into the rhythm of the business by examining growth goals, competitors and key challenges.
AUDIENCE- Analysed the client’s audience profiles to ensure we fully understand who we’re talking to and what they need.
MARKETING - Strategised how digital marketing can better support existing new business activity, such as follow-ups on face-to-face client meetings.
IMPLEMENTATION
VISIBILITY - Implemented regular program of thought-leadership and practical help content via blog posting and social media.
USABILITY - Redesigned website page structure, functionality and content areas to ensure the best possible digital user experience.
QUALITY - Re-wrote crucial website category and service pages to optimise visitor engagement, interaction and conversion.
EFFICIENCY - Executed comprehensive digital strategy with all overheads comfortably covered by the client’s low-cost monthly retainer.
The results Drum Digital delivered
- AFTER JUST 1 YEAR on a low-cost monthly retainer with Drum Digital, highly measurable results speak very loudly for themselves in the delivery of new business.
- BEAT BIG LEAD GENERATION TARGET, IN LESS THAN 12 MONTHS - An ambitious lead generation target was achieved in less than 12 months, thanks to the robust sales funnel we built, which continues to deliver high quality leads on tap - the gift that keeps giving.
- QUALITY CONTENT DELIVERED 100% NEW WEBSITE USERS - Diligent work on attracting free web traffic and a smart content strategy delivered an increase of new website users up 100% year on year (YOY), and page views were driven up by a brilliant 42%.
- BOOSTED ORGANIC (FREE) SEARCH TRAFFIC TO 89% - With a lot of specialist care and attention to the website structure, page load speed and content, we supercharged organic search traffic up to 89% YOY a superb win for a very happy client.
- DEVICE TRAFFIC UP 300% - Making sure the website works perfectly on smartphones, tablets and smaller devices is essential – our expert work behind the scenes drove website traffic from mobile devices up 300% YOY.
- WEBSITE EXPERIENCE SCORE UP FROM 65% TO 96% - Our client’s entire desktop site now loads in under two seconds, which is true best-practice performance and drives the official industry experience score up to an incredible 96%.
“ I have really loved working with Drum Digital. Our site looks much better, works much better, and continues to deliver new quality leads - month after month. Drum has turned digital as an expense into a key element of our marketing strategy.”
TIM ARVANITIS, Partner, Antunes Lawyers
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