-minute read

Island Lab - A start-up luxury home cleaning product manufacturer.

Client case study by:
Jo Sharma
Published on:
February 21, 2024

A highly collaborative project that brought to life an innovative Australian start-up with top shelf brand identity & commerce.

The challenges our client faced

Island Lab is a start-up manufacturer of luxury home cleaning products which was ready to go to market, so they engaged renowned brand and design agency Story and Brand to create their corporate identity and GTM strategy. Drum Digital was delighted to be sub-contracted by Story and Brand to lead website development and created stylish digital elements to support the strategy.

What Drum Digital did

Website development:

Drum Digital worked seamlessly within the client’s preference for a templated Shopify platform, leading the website content structure and hierarchy across all technology integrations – delivering a stunning e- commerce functionality which successfully supported sales objectives while showcasing their brand in a top shelf design execution.

Paid social ads:

Crucial to the support of a successful e-commerce launch for Island Lab was compelling, targeted Facebook advertising campaign to create awareness and drive sales – Drum Digital was delighted to lead that side of things.

The results Drum Digital delivered

  • An incredible e-commerce website to showcase brand identity & drive sales.
  • Social media ads that delivered 70 sales in the 1 st four weeks from a 23,000 reach.
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Jo Sharma

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