Buyer personas allow you to know exactly who it is you’re targeting your marketing to. Once this is nailed down, your marketing will be much more successful and you can expect to see your conversion rates increase.
Once you’ve completed your research on your target customers, it’s time to put it all together. The best way to do this is by using a buyer persona template. There are many different templates available, but we’ve found 5 of the best to help you develop your personas:
It’s a given that Hubspot would be on this list, and their buyer persona template is excellent. Along with a guide to help with your creation of personas, it also has 4 different sections. These sections allow you to answer the most important questions about your personas, including what, who, why, and how.
Check out the Hubspot buyer persona template here.
The Xtensio buyer persona template is actually an app. You simply add in your persona’s demographics, bio, brands, channels, frustrations, and goals. It’s also easy to add more modules to the avatar for any extra information. This is a good choice if you need to create multiple personas, and the tool is completely free so take a look here.
The Filestage Buyer Persona Template is an elegant yet simple way to create your buyer persona. One of the reasons this template is a standout is because it comes with both PDF and PowerPoint versions. This template is great for people who have a tendency to become a bit long-winded. Check it out here.
4. Digital Marketer
The Customer Avatar Worksheet by Digital Marketer comes in an easy-to-use PDF format so you can fill it in on and offline on your computer. There are sheets for both males and females, and the sections include Goals and Values, Sources of Information, Demographic Information, Challenges and Pain Points, Objections and Role in Purchase Process.
As you can see, once you’ve filled in the Digital Marketer Avatar Worksheet, you’ll have a thorough understanding of your target customer. Download it here.
5. Marketing Gizmo
The Marketing Gizmo Perfect Persona is an easy way for newbies to develop their buyer personas. While this template isn’t as in-depth as some of those above, it does cover the 7 most important/common persona topics. You can easily print the persona here.
While these are some great templates for getting started with your buyer persona creation, you may need a little more help. Creating buyer persona templates that you can use to kickstart your content marketing campaign takes a lot of work.
If you’re looking for help with the research or development of these personas, get in touch today to learn how we can help you create an effective content marketing strategy so you can increase your ROI.