Your website is your biggest tool when it comes to generating leads online. Driving traffic to your website can be time-consuming and expensive, and the last thing you need is for potential leads to drop away due to the design or usability of your website.Here are some top website design tips so you can benefit from the lead-generating potential of your website:
Have a Plan
It’s important that you know what you’d like visitors to your site to see and do. Most of the time, your visitors’ eyes will go straight to the top left corner of your website and travel down to the bottom right. Your strongest message should start at the top left, and your goal should be to interest visitors enough that they want to stick around and see what you have to say.
Don’t Make it Complicated
If your site has too many sections, too much text, or too many links to choose from, visitors will feel uncertain and confused. Attention spans are short online, so keep it simple with one main message, one picture, and an easy-to-use menu.
Answer the Question
So many businesses fail to make it crystal clear exactly what they do. This should be communicated in your header, tagline, or slogan. That way, no matter where visitors are clicking from, or how they’ve landed on your site, they’ll immediately know who you are and what your business is about.
Make it Responsive
These days, if your website isn’t responsive, you’re losing potential leads to your competitors. That’s because the number of people who are searching on their tablets and smartphones has overtaken the number of people searching on a desktop computer. And Google has taken note, showing mobile-friendly sites at the top of the search results.
Load your website on your phone and check if your site will be a good experience for customers. If your website isn’t optimised for mobile, this should be your highest priority.
Strategically placed CTAs are crucial when it comes to converting visitors to leads. These should be text links or buttons which encourage visitors to take a particular action. This action could be subscribing to your newsletter, downloading your ebook, or requesting information about your product or service.
Your CTAs should be ‘above the fold.’ This means that they’re immediately visible to visitors as soon as they land on your website and before they scroll down.
Use product screenshots, photography, or infographics to showcase your service or product. However, these should be screened to ensure each one adds value. If you’re using stock photos, designs, or icons that are simply decorative, remove them in favor of white space.
Test Your Design
Once you’re happy with your design, it’s time to tweak it. Use A/B testing on various elements of your website design. Small improvements like the colour of a CTA button can have a massive impact.
Split test different graphics, designs, and copy to see what is the most popular (and has the highest conversion rate).
Wondering if your website could become a lead generating machine? Get in touch today to learn how we can help.