These days, many ordinary people armed with the internet and their keyboards believe that they have the resources to make informed legal decisions - and this has made it harder than ever for law firms to stand out from the crowd and offer legitimate expert legal advice. 

As a result, digital marketing has become an essential tool for law firms looking to reach new clients and showcase their expertise, and a strong online presence can make all the difference in establishing your law firm's success.

In this article we’ll highlight the four key marketing focuses that can help your law firm attract new clients, grow your business, and thrive.

Search Engine Optimisation Makes You Easy to Find

SEO has become a buzzword that gets thrown around a lot when it comes to modern digital marketing strategies. Although we believe the term is overused, ensuring your website is optimised for search engines - including relevant keywords and phrases - without a doubt creates a solid foundation for your website that makes it easier to find for users searching for legal help on Google.

Because legal issues are often geographically specific, using local SEO tactics - such as listing the firm on Google My Business and other local directories - can be an effective tool for law firms to target clients in their local area.

Your Website Should Reflect the Quality of Your Service

Your website is often the first impression a potential customer will have of your business. Especially for law firms - where professionalism, attention to detail, and experience matters - your website reflects the perceived quality of the service you offer. 

Law firms on the cutting edge have already invested in slick, well-designed websites that make navigation a breeze for new potential clients, and these factors all help to give off the impression of a highly competent legal team. Here at Drum Digital, we strongly believe that a law firm’s website is the key to winning over clients.

Reach New Clients With Social Media

Use social media like Facebook, Twitter, and LinkedIn to connect with clients. Social media can be effective tools for law firms to connect with potential clients and showcase their expertise. By posting regular updates and engaging with followers, you become the preeminent legal resource within your community and attract all kinds of potential clients. 

Also, don’t be afraid to invest in paid advertising (link to ‘the pros and cons of paying for ads” article)! Paid ads such as Google AdWords or Facebook Ads can be a useful way for law firms to reach a targeted audience and this will ensure that the ads you’re already spending time and money on are seen by people who are actively searching for legal services.

Create Useful Content 

Law firms can also attract new clients by creating valuable content, such as blog posts, white papers, and videos. By sharing this content through social media and email marketing, law firms can demonstrate their expertise and provide valuable resources to potential clients.

To make even better use of your content, use content as an opportunity to collaborate with other professionals, such as accountants or financial advisors. By working together and promoting each other's services, law firms can tap into a new audience, build relationships with complementary businesses, and improve their reputation and credibility - a bonus is this is great for SEO too!

Here at Drum Digital, we consider ourselves experts in legal marketing solutions. If you’d like to find out more about how we can help drum up new clients for your law firm, check out our complete guide or give us a call today.