It doesn’t matter if you work for a law firm, a solicitor, a conveyor, or any other area of legal or professional services, when it comes to digital marketing you’re almost certainly not doing enough of it. And as a direct result of this digital deficiency, you’re missing out on new clients.
The reason we know that about you is because we’ve spent years looking after clients in very similar spaces, like law firms and professional services. We understand the nuances, the seriousness, the compliance, and the complexities that surround the way you need to talk to your audience.
We also believe in sharing our knowledge, with no strings attached. So here’s a collection of the latest statistics we’ve found on our travels in the service of our clients, and we couldn’t resist adding a bit of insight where we thought it might come in handy for you.
Enjoy the professional enlightenment.
86% of marketers increased brand awareness by using one or more digital marketing channels. (Content Marketing Institute, 2020)
Most digital marketing leads come through your law firm’s website, so it needs to be polished in every corner.
On Search Engine Optimisation (SEO)…
64% of marketers actively invest time in SEO (HubSpot, 2020). 70% said that SEO is better than pay-per-click advertising for generating sales (Databox, 2019)
Wherever you look there’s evidence that smart law firms are bringing in new business with ‘free’ organic SEO – and SEO success is all about what, or who, you know.
On social media…
96% of B2B and B2C marketers use Facebook, and 67% of marketers worldwide say they’ll increase Instagram use in the future (Statista, 2021).
Of course the professional LinkedIn platform should be part of your law firm’s social media strategy – it’s used by 95% of B2B marketers – but for maximised social media success, you must use the other platforms too. (Content Marketing Institute, 2020)
On content strategy…
52% more organic (i.e. free) traffic is generated by B2B companies which publish educational content, as opposed to those which publish content focussed on their own organisation and services (Backlinko, 2021)
Law firm’s have a fantastic opportunity to set themselves apart and cultivate a reputation as leaders in their field by sharing knowledge, real life legal success and insights, which teach and make a tangible difference to the lives of their audience.
53% of marketers say email has been the most effective channel for early-stage lead generation (Demand Gen Report, 2021), with message personalisation ranking as the number one tactic used by email marketers to improve performance (HubSpot, 2020)
There are no two ways about it, your list of email addresses for clients, potential clients and fellow industry travellers is a gold mine of new business leads if you dig around it in the right way. The key to creating new clients from email lists is the love, care, and attention you put into your message.
To keep reading and learn more from a deeper dive into what your law firm or professional service business should be doing to optimise new opportunities online, please download the full White Paper: ‘Drumming Up New Clients For Law Firms’