With so many lead generation tactics to choose from, it’s easy to become overwhelmed at the options. A successful lead generation strategy is one that attracts quality leads which you can then move down the sales funnel.
If you’re planning to ramp up your lead generation this year, it’s important to just start somewhere. But not all lead generation tactics will get great results, so we’ve got some of the best lead generation tactics for you to implement:
Focus on Quality Content
Did you know that companies publishing 16 or more blog posts each month generate 4.5 times the leads of those who are publishing less than 4 times a month? That’s because almost 50% of B2B decision makers use content for researching and making purchase decisions.
By publishing high-quality blog posts, you’ll show potential leads that your business is the obvious choice due to your knowledge and commitment to share that knowledge. This builds trust and loyalty, and increases your leads.
You can write the best content on the internet, but if you’re not using that content to capture leads, you’re missing a key step. If you don’t get some information from visitors to your site, many of them will never return.
Always remember that in order to get something from your visitors, you need to give them something first. You should know exactly what your potential leads would like to get their hands on, so you can offer it to them in exchange for their email address. This could be an ebook that answers a question they’ve been struggling with, a whitepaper that solves an industry-wide issue, a video that helps them grow their business, or all of the above.
Start With Video
Video is an excellent opportunity for you to connect with your target audience. Adding a video to your landing page can increase your conversions by more than 80%.
You can use video in a number of different ways. Start a company YouTube channel and create a video series about a particular topic. Get active on Facebook, or use Facebook Live to answer questions in real-time. Use videos wherever you can on your website, and watch your conversion rates increase.
Get Serious About Email Marketing
Email continues to outperform every other lead generation tactic. But as we mentioned earlier, getting your hands on visitors’ email addresses can be a process.
First, you need to demonstrate your expertise with great content, then you need to offer your potential leads something they would love to get their hands on in exchange for their email addresses. Finally, you have to have a solid email marketing strategy which provides your leads with a reason to stay subscribed- while increasing your conversion rates.
If you haven’t yet optimised your site for mobile, you’re in trouble. 50% of B2B queries are currently being made on smartphones- and this is expected to be 70% by 2020.
Your website needs to be both attractive and user-friendly on a smartphone. Not only is this a priority for lead generation, but it helps your customers and clients make their business decisions more effectively.
Are you using the above lead generation tactics? If not, it’s time to get started. Get in touch today, or check out our free ebook Your Complete Guide to Generating Leads on Your Website.