What does ChatGPT know about your business?

It might sound like a futuristic question, but it’s one every B2B leader should be asking right now. ChatGPT has become the Google of AI, with over 800 million weekly users and an 85 percent share of AI platform traffic. It’s already the third most-searched site in Australia, and 48 percent of B2B buyers say they now use AI tools like ChatGPT to research suppliers and partners before ever reaching out.

That means your next client might not be Googling you — they might be asking ChatGPT.
And what AI finds about your business depends entirely on the digital footprint you’ve already built.

AI Has Joined the Buying Committee

In 2025, AI has quietly become the newest member of the B2B buying team. When someone asks,

“Who are the best accounting firms for SMEs in Sydney?”
or
“Which digital agencies specialise in B2B strategy and automation?”

ChatGPT doesn’t make it up, it scans what’s publicly available: your website, reviews, articles, LinkedIn posts, and any media mentions.

If your online presence is strong, consistent, and credible, AI reflects that.
But if it’s outdated or thin, you’ve just handed control of your story to an algorithm.

The Risk: Losing Control of Your Narrative

AI isn’t evaluating you in real time; it’s summarising what’s out there, the good, the bad, and the outdated.

That means if your last blog post was from 2022, your Google reviews are inconsistent, or your site still mentions services you no longer offer, that’s the version of you being surfaced when a potential buyer asks ChatGPT about your business.

Even long-standing relationships aren’t immune. Referrals still get Googled, and now they’re being checked by AI, too. If the digital evidence doesn’t back up your reputation, opportunities disappear before you even know they existed.

The Opportunity: Own What AI Sees

The good news? You can shape what AI knows about you.
AI doesn’t invent credibility, it aggregates it. Every piece of content, every review, award, and every case study you publish becomes a signal that reinforces your authority.

Here’s how to take control of your AI narrative:

• Refresh your website to reflect current strengths and proof points.
• Publish credible, human content - case studies, testimonials, and problem-solving articles.
• Be consistent across every platform: same tone, same value proposition, same story.
• Highlight awards, accreditations, and partnerships - they’re powerful authority signals that influence both buyers and AI rankings.
• Build authority markers through backlinks, media mentions, and structured data.

These are the ingredients that train AI to see you the way you want to be seen, as the expert, not the afterthought.

The Human Edge Still Wins

AI can summarise your business, but it can’t understand your strategy, your relationships, or the nuances that make your brand unique.
That’s where human insight still matters.

At Drum Digital, we help B2B businesses combine AI-driven tools with human strategy, turning data into direction, automation into outcomes, and visibility into growth.

See What AI and Buyers See About You

Our Digital Presence Audit shows you exactly how your business appears through the eyes of Google and AI. We benchmark your visibility, highlight inconsistencies, and pinpoint what to fix so your first impression, whether human or machine, is your best one yet.

If you’re curious about what ChatGPT already knows about your business, reach out.
You might be surprised by what it’s saying, and how easy it is to rewrite the story.

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