Many B2B organisations assume that Facebook ads are only relevant for B2C businesses, however, this couldn’t be further from the truth.
In fact, the precise targeting options available for businesses using Facebook ads allow them to reach their exact target audience- with the ability to target people based on their location, behavior, interests, age, and much more. For B2B organisations, the ability to target based on life events and job titles are opportunities that often can’t be found elsewhere.
Here are just a few of the reasons why your B2B organisation should be running Facebook Ads:
Facebook ads are one of the cheapest ways to advertise your business. You can reach thousands of people a day for just a few dollars, compared to spending hundreds or thousands of dollars on billboards, television commercials, or radio ads.
The average person needs to see your business multiple times before they’ll purchase your product or service or get in touch. Facebook ads are an excellent way to build brand awareness, as it provides your audience with numerous touchpoints to increase familiarity. The more familiar your leads are with your business, the more likely your business is to be top-of-mind when it’s time for them to make a purchasing decision.
While other advertising options can take weeks or months to see results, Facebook ads are fast, driving immediate results. With an ad spend of just a few dollars, you can immediately begin getting your ads in front of thousands of people, driving engagement, traffic, and conversions.
Facebook ads take the guesswork out of marketing. You can immediately see what’s working and what you need to tweak. Facebook gives you a wealth of metrics, so you can see how many clicks, impressions, comments, likes, and conversions you’re getting for each ad.
Thanks to the Facebook pixel, you can reengage people who have already visited your website. If a lead visits your website but exits without getting in touch or purchasing a product, you can re-engage them with Facebook ads, massively increasing your conversion rate.
Speaking of opportunity, Facebook is still the world’s largest social media platform. Business owners are human, and most humans spend more time than they should scrolling on social media sites like Facebook and Instagram.
Facebook ads allow you to reach these decision-makers when they’re scrolling. Even if they’re not ready to click, they’ll see your business, increasing your brand awareness as your leads are checking their feeds.
Since Facebook gives businesses so much information, you can tweak your highest-performing ads, and run duplicate ad sets. Facebook also makes it easy to A/B test with different images, copy, and target audiences, so you can continually improve your ads and understand what works for your potential customers and clients.
Finally, you can also work to improve your relevancy, which means that Facebook will show your ad to more people.
Ready to begin running Facebook ads? At Drum Digital, our experienced team will help you navigate that learning curve and ensure you get the best possible results from your Facebook advertising. Get in touch today to learn more.