The Fundamentals of SEO

-minute read

The Fundamentals of SEO

Written by
Jo Sharma
Published on
June 3, 2024

Choosing effective digital marketing solutions is a massive challenge for businesses. There are countless options and everyone has a different opinion on which solution is the best.

One of the most commonly suggested solutions that you’ll hear these days is to use “SEO” and “optimise your website”. But what does that mean? In this blog, we’ll break down the basics of SEO and how it can be a useful digital marketing solution for your business

What is SEO?

SEO is an acronym for Search Engine Optimisation. Google has become the most dominant search engine on the internet because it’s developed tools to provide consistently high-quality search results, and its systems are constantly updated and improved to continue to give users the best experience. 

If you take advantage of Google’s systems, you can skyrocket your website to the top of Google’s search results. At the top of the results, it becomes easier than ever for customers to find your website and invest in your products and services. 

How Does it Work?

You might be thinking “this all sounds great but how does it work?”. The key to ranking first on Google’s search results is to ensure that your website is Google friendly. To help Google find and recommend your website to potential customers, there are a few key factors you should pay attention to. 


When you search for something on Google, its search engine crawls thousands of websites simultaneously to find the most relevant option for you. Many copywriters intentionally include commonly searched keywords within online content to

attract Google and help the engine identify that website’s content as relevant. For example, if a user searches “Sydney’s best law firm” and you have published an article including this keyword, Google will push your website to the top of the results and help you to generate more clients.


Google’s main aim is to provide its users with useful, high-quality content. Publishing content that is original and helpful to even your competitors will make your website stand out and consistently posting content will encourage ongoing traffic to your website. Beyond the benefits for SEO, creating content that is informative and engaging is also a great way at creating a strong brand image and developing trust with customers.


Building links to and from your website is important for a variety of reasons but one of the most important reasons is credibility. Google measures the credibility of your site by assessing the number of backlinks your site has. Backlinks demonstrate to Google that your site provides quality information that other websites willingly want to cite, and makes it more likely for your website to come higher up in search results. The better your content, the more likely other websites will link to your content. 

User Experience

At the end of the day, Google’s business relies on providing an enjoyable customer experience and this plays a major role in how they identify websites as worthy of being recommended. If your website loads slowly, contains aggressive pop-up ads, doesn’t work on mobile, or doesn’t sufficiently protect users’ information, it becomes a far less appealing website to Google’s search engine. Making sure your website is fast, secure, mobile friendly, and easy for people to use all help to optimise your site.  

How Does SEO Help My Business?

Implementing SEO onto your website can instantly boost the amount of organic traffic that reaches your website. A major benefit of using SEO as a digital marketing strategy for your business is that it’s cheaper long-term compared to PPC ads. PPC ads become increasingly expensive the more people click on your website, comparatively, an optimised website can gain organic traffic exponentially without costing you any more money. 

Get in touch today to find out more about how Drum Digital can provide digital marketing solutions that will generate more leads for your business.

How to understand your customers and why this is good for business growth
Jo Sharma

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